Case Study: Marriott’s Response and Mitigation plans amid COVID-19
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COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the lodging industry is very much impacted.
Key Highlights
– Cutting executive staff salaries and furloughing of staff are measures being taking on the personnel side
– Mariott is suspending brand standard audits and delaying renovations by one year
– The company is reducing marketing and other investment liabilities
– So far, the company has retained a high level of pricing discipline
Scope
– This report provides insight into the actions Marriott is taking to mitigate the risks associated with COVID-19.
Reasons to Buy
– Gain an overview of the current global COVID-19 situation
– Understand the impact that COVID-19 is having on the lodging industry
– Assess Marriott's actions
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